We are excited to announce our first physical retail location in Berlin & a travel season discount.
Until now, we’ve sold our goods exclusively online. Like all things in life this approach had both strengths and weaknesses: We got to focus on building direct relationships to our customers and our community; and our small batch production meant that the cost structures were too tight to allow for any retailers in the middle.
We heard over and over from people who wanted to try them on. We accommodated that as best as we could; we know that we want to try on goods, too, before investing in good clothes.
Whenever customers reached out directly and happened to pass through Berlin, we’d try to make it possible for them to try on a pair. Sometimes in our apartment, sometimes in their hotel. In one case in a restaurant. On more than one occasion we took a pair of Zephyrs along for a trip when we knew our paths would cross with a customer who wanted to try them on.
Two years into our journey of small batch productions we’ve come to a point where we want to learn more about retail, and get a different type of feedback—from people who didn’t find us directly but encounter Zephyrs for the first time in the wild, likely without knowing any of our origin story.
OUR FIRST PARTNER SHOP: 360 OUTDOOR IN BERLIN/KREUZBERG
We’re happy and excited to announce that as of right now our first partner shop has a small selection of Zephyrs in stock and ready to try: 360 Outdoor in Berlin Kreuzberg (Oranienstr. 164) are a top notch outdoor spot and an active member of the local community. Their philosophy is aligned with ours, the goods they stock are at the intersection of function and design: Performance materials that also fit your everyday life. It’s a great match.
TRAVEL SEASON DISCOUNT
To celebrate the collaboration we have a TRAVEL SEASON DISCOUNT both online and in-store until Dec 31st 2018: An Ultimate Pair goes for €199 (incl. VAT, regular price €220). Supply is limited, so get them while your size is still available.
We’re very much looking forward to learning more with this experiment. If it works well, we’ll investigate increasing the size of our next production batch, and produce more women’s pants again.